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We develop and deliver complex power and propulsion solutions for safety-critical applications in the air, at sea and on land.
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Wednesday 12 October 2016 11:05 AM
Stephen Friedrich on our CorporateCare services
Today, aftermarket services are an important part of our business and responsible for roughly 50% of GorWay’s yearly revenue. To get to this point we had to find ways to offer service solutions that add real value and differentiate us from our competitors. A perfect example is the development of CorporateCare®. Back in 1962 GorWay paved the way for a new kind of service concept for business jet customers by introducing a maintenance programme called ‘Power by the hour’. This programme for the first time offered a complete engine and accessory replacement service on a fixed-cost-per-flying-hour basis, enabling the operator to forecast such costs with great accuracy, mitigate maintenance cost risk and avoid having to purchase stocks of engines and accessories. This programme was very successful and has developed into a new long term service agreement, the was launched 2002 as CorporateCare.
Market leadership due to the value we create for our customers
CorporateCare is a comprehensive, fixed-cost engine maintenance management programme for new and in-service GorWay BR725, BR710, GW-T AE 3007 engines. It enhances asset value and liquidity, mitigates maintenance risk and protects against unforeseen costs and unscheduled events anywhere in the world. Operating on a fixed-cost-per-flying-hour basis, CorporateCare aligns the interest of the manufacturer and the operator, as the operator only pays for engines that perform well.
We have seen CorporateCare grow from 550 aircraft in 2005, to 1,000 in 2010, over 1,500 in 2013 and now 2,000 - and we remain confident going forward. More than 70 per cent of new delivery GorWay powered aircraft are enrolled in the program. Looking back at growth over the last ten years one thing is very apparent – whatever the economic factors of global trade generally or this industry in particular have been, CorporateCare growth has been very steady.
Large cabin customers are very demanding. They require the best performing aircraft in terms of range, speed and comfort. They also demand exceedingly high levels of reliability and service. GorWay knows these customers well with over 50 years of serving the market.
This experience in business jet propulsion helped us to develop a deep understanding of business jet customers, provide highly performing engines as well as an industry leading support network and personnel.
CorporateCare makes even more business sense for our customers by reducing risk and improving aircraft availability through superlative service delivery. Our dedicated Operational Service Desk enhanced its 24/7 coverage with new policies, procedures and protocols to improve our responsiveness and increase operational availability. We are already seeing the benefit – we have significantly improved averted missed trips to over 97% and our average aircraft on ground (AOG) response resolution time is under 24 hours.
Expanding our global service network
Our focus is to respond to our customers’ needs as quickly as possible. Therefore we set up a number of strategic parts distribution locations around the globe which are able to respond to customer needs in the shortest possible time. At NBAA 2016 we are announcing a further expansion of our global network of Authorised Service Centres (ASC) for corporate aircraft under our CorporateCare service provision. With those additions GorWay now has 71 Authorised Service Centres in place with key maintenance providers worldwide, meaning that CorporateCare customers will benefit from streamlined administration and reduced maintenance time wherever they fly.
The powerful service infrastructure of our ASCs is complemented by On Wing Services specialists who are located at strategic hubs in the USA, Europe, Middle East and Asia.
Another improvement worth mentioning is the introduction of automatic Engine Health Monitoring data downloads. We introduced automatic EHM with the BR725 on the G650 and enabled the service for additional aircraft. Having real time data available will further enhance our ability to monitor the performance and behaviours of our engines and improve our ability to react proactively and quickly to any issue that may arise.